Through an instance of serendipity I met Lily Cole hours after landing from four months travelling around Central America. It turned out we had a lot to talk about. In 2013 she founded Impossible.com, a social network that gives people around the world a platform through which to help each other. Based on the power of altruism, people create profiles that list their skills (anything from web design to gardening) and grant wishes (anything from needing a logo to learning French) in order to help others out. Impossible.com doesn't sell its community's data or sell advertising space and so came the opportunity to launch The Impossible Shop.
The impossible site and brand are supported by the sale of thoughtfully and sustainably made products from the Impossible retail space in London Bridge and online boutique. The current collection includes trainers made from wild rubber hand tapped in the Amazon, jewellery made from upcycled bullet caps and hats knitted by British grannies.
Over 8 months I worked from the Glasshouse at Kwamecorp, a hidden sanctuary / urban jungle and former home of artist Andrew Logan. There's magic behind those walls and some of the most bizarre, challenging and incredible days were spent there.
Research of new products, liaising with 3rd party suppliers and onboarding 40+ brands.
Development and maintenance of online boutique.
Management of retail space, sales and events.
Preparing PR and marketing material.
Designing of merchandise and shop stationary.